Wednesday, April 9, 2014

Xiaomi’s social media strategy drives fan loyalty, books it $242m in sales in 12 hours

Popular Chinese smartphone maker Xiaomi inspires the fierce loyalty of many fans — to call it a ‘cult of Xiaomi’ isn’t really that far-fetched when you witness the massive turnout of fans at their events, some of whom travel all the way from other parts of China into Beijing where Xiaomi’


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